From its very first store to the upcoming milestone of its 100th location, Zhen Yu Hardware has continued to move forward one steady step at a time. This year, that same spirit of perseverance reached new heights at Yushan Front Peak, 3,239 meters above sea level.

 

On September 12, Zhen Yu Hardware (2947) organized a corporate hiking event that brought together 70 team members from its headquarters and stores. Planned and led by the company’s Corporate Fitness Instructor, the event invited employees to step into the mountains, take on one of Taiwan’s renowned “100 Peaks,” strengthen team connections through exercise, and put the company’s commitment to a healthy workplace into action.

 

The journey began before sunrise. Team members gathered at the company before 5 a.m. and traveled together to Tataka. Shortly after 9 a.m., all 70 participants gathered for a group photo at the Yushan Trailhead before setting off into the mountains in smaller teams.

 

Rather than making reaching the summit the sole objective, each team was encouraged to assess the day’s conditions based on individual fitness levels, pace, and overall well-being. With safety as the top priority and team members looking out for one another, everyone was able to take on the challenge at a pace that suited them.

 

▼With spectacular mountain scenery along the way, team members experienced the beauty and grandeur of the mountains with every step of the climb.

 

From 2,610 to 3,239 Meters: Taking on Yushan Front Peak

Standing at 3,239 meters above sea level, Yushan Front Peak presents a demanding hiking challenge. Starting from the Yushan Trailhead at approximately 2,610 meters, the one-way route covers around 3.5 kilometers. The first section follows the main Yushan trail, while the final 800 meters becomes considerably steeper and includes a challenging rock-scramble section that requires hikers to use both their hands and feet while carefully choosing each step. The terrain tests physical endurance, muscular strength, and hiking experience.

 

Throughout the hike, team members moved at their own pace while supporting and reminding one another along the way. Extra concentration was required when tackling the steep rocky terrain near the final section of the route. While some set their sights on reaching Yushan Front Peak, others chose an appropriate turnaround point based on their physical condition.

 

The goal was never about going the fastest or climbing the highest. What mattered most was understanding one’s own limits, making responsible decisions, and completing the challenge safely.

 

▼The final stretch toward Yushan Front Peak features steep, rocky terrain. Zhen Yu team members supported one another while taking on the challenge at their own pace.

 

Bringing Fitness into the Workplace with Professional Guidance

The hiking event was also an important part of Zhen Yu Hardware’s ongoing Corporate Fitness Instructor initiative. In recent years, the company has continued to integrate employee well-being and an active lifestyle into its workplace culture. With professional fitness knowledge and guidance, the Corporate Fitness Instructor helps plan activities, promote proper exercise practices, and encourage employees to develop regular exercise habits in ways that are both safe and suitable for their individual needs.

 

Beyond hiking, Zhen Yu Hardware has continued to encourage employees to stay active through a variety of programs, ranging from corporate walking challenges and fitness classes to team competitions such as dragon boat racing. These initiatives aim to make physical activity a natural part of employees’ lives beyond the workplace.

 

In 2025, employees took on the challenge of hiking Malabang Mountain in Miaoli. This year, the company raised the bar by heading into Taiwan’s high mountains, choosing Yushan Front Peak as its latest team challenge. By offering different ways to participate, employees with varying fitness levels and exercise habits can each find an approach that works for them.

 

Zhen Yu Hardware believes that healthy and energetic team members are an essential part of the company’s continued growth. Through its Corporate Fitness Instructor initiative, the company aims to go beyond organizing one-time events and instead build a long-term, systematic culture of workplace well-being. Employees are encouraged to better understand their bodies, develop sustainable exercise habits, and strengthen connections across departments through shared experiences.

 

From the Mountain Trail to 100 Stores: Moving Forward One Step at a Time

Since opening its first store in 1989, Zhen Yu Hardware has steadily expanded its presence and is now approaching the milestone of its 100th store. In much the same way, this journey from 2,610 meters at the trailhead to Yushan Front Peak at 3,239 meters became a memorable shared experience for the team as the company prepares to reach its next major milestone.

 

A mountain trail is completed one step at a time, and a company’s growth is similarly built through the accumulation of progress at every stage. Looking ahead, Zhen Yu Hardware will continue to promote a workplace culture that encourages physical activity and values employee well-being through its Corporate Fitness Instructor initiative and a diverse range of sports and fitness programs.

 

As Zhen Yu Hardware moves toward its 100-store milestone, the journey continues. Every steady step forward represents another achievement made possible by the collective efforts of the entire team.